A new study sheds light on how brands can deepen their engagement with consumers in the metaverse through interactions with their “digital doppelgängers.” Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...
Four years after Facebook changed its corporate name to Meta after the metaverse, which it believed was the next big thing in tech, the tech giant looks to be ready to pull the plug on this money pit. Get the Full Story Complete the form...
The metaverse may not be living up to the lofty promises that captured the attention of enthusiasts. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...
Six Flags, an operator of theme parks and water parks, has launched a metaverse experience on Roblox that includes a rewards program. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...
As innovative technologies become more commonplace, the opportunity to unlock value becomes more accessible. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...
Meta’s Reality Labs division is now 10 years old. And in the past five years alone, since 2019, the division — which is responsible for Meta’s metaverse, mixed reality (MR), augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) initiatives — has lost the...
As technology advances, the metaverse is growing, offering immersive experiences, social connectivity, and economic opportunities. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...
Payments services provider Worldline is expanding its virtual shopping program. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this...
Walmart launched a new virtual experience on the online gaming platform Roblox. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...
